Off Page Optimization

Off-Page Optimization is a process to get the most out of your website performance in the Search Engines for target keywords related to the page content. One of the most important factors of Off-Page Optimization is link-building placing keywords with in link anchor text. Methods of obtaining links can also consider Off-Page Optimization and there includes:

I. Directory Submission (Listings): Directory listings are nothing but getting one way link to a website. Submit your website index page link example: http://askseotips.blogsopt.com. Before submitting to directories prepare a word document.
1. Your URL (http://www.xyz.com)
2. Title (Rotate the keywords randomly while listing the title in directory)
3. Description (Prepare a descriptive sentence not more than 500 letters)
4. Keywords (Put some keywords related to your products/services, not more than 10). It’s optional.
5. Submitter’s Name.
6. Email address.
7. Category and Sub-categories (Submit the link in the niche related categories). Do not submit in un-related categories.
Find list of Directories in the below link:
http://askseotips.blogspot.com/2009/12/free-web-directories-list.html

II. Search Engine Submissions: I never submit my site to search engines; it takes lot of time to index. I book mark my site in Social Bookmarking site like Digg, Diggo, Stumbleupon. Search Engines loves book marking site, and if your post a book mark in there site there is possibility to get indexed soon.
Submit your website once in search engines, and wait for index, don’t submit regularly it might consider spam.
Submit your website in Google: http://www.google.comaddurl/
Submit your website to Yahoo: http://siteexplorer.search.yahoo.com/submit
Submit your site to Bing: http://www.bing.com/docs/submit.aspx
Friend here is the link where you can submit in more search engines and open directories:
http://www.freewebsubmission.com/

III. Press Release: There is a fairly standard format for creating press releases. It will help your credibility and chances of being published if you present your material this way. Each press release should include the following:

Headline: Just like a headline in a newspaper. Make sure this describes the content of the story.
City, State/Country - Month Day, Year: These details lead the story and become conversant with the reader.
Body: This is where the actual story goes. There should be more than one paragraph, each paragraph no more than a few sentences, if there is more than one page, write "-more-" at the bottom of the page.
Company or Organization info: This Include any background information about the company or organization featuring in this press release.
Contact Information: This Include contact person, company name, phone/fax, email, physical/postal address.
ENDS or ###: This indicates the end of the press release.

To get the top press release sites just type in Google free top press release site and choose the best on from there.

IV. Article Distribution: Search engines find your sites from the back-links that are generated from your article submissions; as a result, your sites get higher rankings in the search engines.

To get the top article distribution sites just type in Google free top press release site and choose the best on from there.

V. Social Book-marking: Social book-marking is a method for Internet users to share, organize, search, and manage bookmarks of web resources. Unlike file sharing, the resources themselves aren't shared, merely bookmarks that reference them. Some top social book marking sites are listed below:
1. Twitter.com
2. Digg.com
3. Yahoo!Buzz
4. Tweetmeme.com
5. StumbleUpon.com
6. Reddit.com
7. Technorati.com
8. Del.icio.us
9. Kaboodle.com
10. Mixx.com
11. Propeller.com
12. Newsvine.com
13. Fark.com
14. Slashdot.org
15. Clipmarks.com

VI. Social Networking: A social network is a social structure made of nodes (which are generally individuals or organizations) that are tied by one or more specific. A social network service focuses on building online communities of people who share interests and/or activities, or who are interested in. Some top social book marking sites are listed below:
1. Facebook.com
2. Myspace.com
3. Twitter.com
4. Flixter.com
5. Linkedin.com
6. Tagged.com
7. Classmates.com
8. Myyearbook.com
9. Livejournal.com
10. Imeem.com
11. Reunion.com
12. Ning.com
13. Blackplanet.com
14. Bebo.com
15. Hi5.com

VII.Forum Postings: An Internet forum, or message board, is an online discussion site. It originated as the modern equivalent of a traditional bulletin board, and a technological evolution of the dialup bulletin board system. People participating in an Internet forum may cultivate social bonds and interest groups for a topic may form from the discussions.

Become a member and ask questions, answer questions, do commenting this will build a good relation with your community members. If your answer is quality then people will follow you and this brings a huge traffic to your site.

VIII.Blogging: Create good informative Blog. Write and update with good information that your niche people are looking for. Search Engine loves blogs it finds new topics when ever it index the blogs. Commenting on others blog brings huge traffic to your site. Before commenting you have to find “Do Follow” and “No Follow” tags. Comment on those blogs which have “do follow tags” its saves your time and brings you traffic.

IX.RSS: RSS, most commonly prolonged as "Really Simple Syndication" is a family of web feed formats used to publish frequently updated works, such as blog entries, news headlines, audio, and video in a standardized format. An RSS document (which is called a "feed", "web feed" or "channel") includes full or summarized text, plus metadata such as publishing dates and authorship. Web feeds benefit publishers by letting them syndicate content automatically. They benefit readers who want to subscribe to timely updates from favored websites or to aggregate feeds from many sites into one place. RSS feeds can be read using software called an "RSS reader", "feed reader", or "aggregator", which can be web-based, desktop-based, or mobile-device-based.

Effective On-page Optimization processes

On-page Optimization is often about making small modifications to parts of your Web-Pages. These changes might appear like incremental improvements, but when combined with other optimizations, they could have a great noticeable impact on your site’s user experience and performance in organic search results.

Your likely already familiar with many of the topics about On-Page Optimization. I feel personally feel these are the essential ingredients for any web-page and I wish can make the most out of them..

Create unique and accurate page titles for each and every web-page:
A title tag tells both users and search engines what the topic of a particular page is. The title tag should be placed within the tag of the HTML document. Ideally, you should create a unique title for each page on your site. Use up to 60 characters or 12 words; you might use up to 75 characters with space in a page title..

Accurately describe the page's content. Choose a title that effectively communicates the topic of the page's content. Use the researched keywords related to the pages. Create unique title tags for each of your pages, which help search engines know how the page is dissimilar from the others on your site..

Create appealing and “description" Meta tag:
A page's description Meta tag gives search engines a summary of what the page is about. Whereas a page's title may be a few words or a phrase, a page's description Meta tag might be a sentence or two or a short paragraph. Description Meta tags is important because Google and other search engines might use them as snippets for your pages. Use up to 150 characters incorporating with 1-5 keyword phrases.

Write a description that would both inform and interest users if they saw your description Meta tag as a snippet in a search result. Use unique descriptions for each page. Having a different description Meta tags for each page helps both users and search engines..

Improve the structure of your URLs:
Creating descriptive categories and file-names for the documents on your website can not only help you keep your site better organized, but it could also lead to better crawling of your documents by Google's Search Engine Optimization Starter Guide..

Use keywords in URLs that are relevant to your site's content and structure are friendlier for visitors navigating your site. Visitors remember them better and might be more willing to link to them. Avoid using lengthy URLs with unnecessary parameters and session IDs. Use a specific hyphenated page names like “web-development-services.html”. Avoid using more that 3 hyphenated keyword phrases in your URLs like “web-development-services-providers-in-india-and-abroad.html” and repeated keywords like “web-development-web-development.html”. Use a directory structure that organizes your content well and is easy for visitors to know where they're at on your site. Try using your directory structure to indicate the type of content found at that URL. Avoid having deep nesting of subdirectories like ".../dir1/dir2/dir3/dir4/dir5/dir6/page.html". Don’t use more that 3 root folders..

Make navigation of your site much easier:
The navigation of you website is important in helping you visitors quickly find the content they want. It can also help search engines understand what content the webmaster thinks is important. Create a naturally flowing hierarchy, use mostly text for navigation, use "breadcrumb" navigation, put an HTML sitemap page on your site, and use an XML Sitemap file and have a useful 404 page..

Write original and quality content (Copy Writing):
Creating compelling and useful content will likely influence your website more than any of the other factors discussed here. Users know good content when they see it and will likely want to direct other users to it. Write easy-to-read text Stay organized around the topic; create fresh, unique content primarily for your users, not search engines..

Write better anchor text:
Anchor text is the clickable text that users will see as a result of a link, and is placed within the anchor tag ..

The anchor text you use for a link should provide at least a basic idea of what the page linked to is about. Aim for short but descriptive text, usually a few words or a short phrase. Format links so they're easy to spot and also think about anchor text for internal links too..

Use heading tags appropriately:
Heading tags (not to be confused with the HTML tag or HTTP headers) are used to present structure on the page to users. There are six sizes of heading tags, beginning with h1, the most important, and ending with h6, the least important..

Use h1 for main headings, h2 for sub-heading tags where it makes sense. Too many heading tags on a page can make it hard for users to scan the page content and determine where one topic ends and another begins.

Optimize your use of images:
Images may seem like a straightforward component of your site, but you can optimize your use of them. All images can have a distinct filename and "alt" attribute, both of which you should take advantage of..

Use brief, but descriptive filenames and alt text. Filenames and alt text (for ASCII languages) are best when they're short, but descriptive. Provide alt text when using images as links. Store images in a directory of their own Use commonly supported file-types like JPEG, GIF, PNG, and BMP image formats. It's also a good idea to have the extension of your filename match with the file-type..

Make effective use of robots.txt:
A "robots.txt" file tells search engines whether they can access and therefore crawl parts of your site. This file, which must be named "robots.txt", is placed in the root directory of your site.

About Me

Hello Everybody!

My name is Swarjit Kumar Biswas. I am a SEO Optimizer. I have been in this profession for more than 3 years. I get interest in Search Engine Optimization because by SEO I can make friends with people from different destinations, get results for my clients to get their site up on top pages, getting huge traffic and potential customers to their businesses. I have communities in different Social Networking sites like FaceBook, MySpace, Twitter and many more. I get lots of help and information form there communities, forums and blogs. People come up with different views, ideas, creativity and thoughts to share them with their friends. I have found that many SEO newbies, in these communities who are interested to learn more, but basically won’t get total information. This makes me think why not to create a good informative blog and dedicate to them. Friends with this intention I have created and updating this blog ASKSEOTIPS.

I am presently working at Hora Software Solution, based in Hyderabad, India. I had started my career in as a web design and SEO coordinator at Ksoft Information Technologies. I came to know the importance of search engine optimization in early stage of career; this made me change my profession totally in SEO, since 2006, I totally dedicated my self in search engine optimization.

One can get Lots of information about search engine optimization from Google these days. Many numbers of sites, blogs and forums provide tips and tricks about how to learn search engine optimization. There are lots of resources on internet to learn SEO, still though I am trying to post informative articles that may help SEO Newbies to get one step ahead to become a professional in future.


I am happy, that I can help and get helped with this blog and hope people who visit this blog can get the information they need to build their career in SEO. The sole objective to create this blog is to bring niche people under one roof that is ASK-SEO-TIPS.

Thanks

Yours Friend
Swarjit Kumar Biswas.