SEO Freelance

On-page Optimization is often about making small modifications to parts of your Web-Pages. These changes might appear like incremental improvements, but when combined with other optimizations, they could have a great noticeable impact on your site’s user experience and performance in organic search results.

Your likely already familiar with many of the topics about On-Page Optimization. I feel personally feel these are the essential ingredients for any web-page and I wish can make the most out of them..

Create unique and accurate page titles for each and every web-page:
A title tag tells both users and search engines what the topic of a particular page is. The title tag should be placed within the tag of the HTML document. Ideally, you should create a unique title for each page on your site. Use up to 60 characters or 12 words; you might use up to 75 characters with space in a page title..

Accurately describe the page's content. Choose a title that effectively communicates the topic of the page's content. Use the researched keywords related to the pages. Create unique title tags for each of your pages, which help search engines know how the page is dissimilar from the others on your site..

Create appealing and “description" Meta tag:
A page's description Meta tag gives search engines a summary of what the page is about. Whereas a page's title may be a few words or a phrase, a page's description Meta tag might be a sentence or two or a short paragraph. Description Meta tags is important because Google and other search engines might use them as snippets for your pages. Use up to 150 characters incorporating with 1-5 keyword phrases.

Write a description that would both inform and interest users if they saw your description Meta tag as a snippet in a search result. Use unique descriptions for each page. Having a different description Meta tags for each page helps both users and search engines..

Improve the structure of your URLs:
Creating descriptive categories and file-names for the documents on your website can not only help you keep your site better organized, but it could also lead to better crawling of your documents by Google's Search Engine Optimization Starter Guide..

Use keywords in URLs that are relevant to your site's content and structure are friendlier for visitors navigating your site. Visitors remember them better and might be more willing to link to them. Avoid using lengthy URLs with unnecessary parameters and session IDs. Use a specific hyphenated page names like “web-development-services.html”. Avoid using more that 3 hyphenated keyword phrases in your URLs like “web-development-services-providers-in-india-and-abroad.html” and repeated keywords like “web-development-web-development.html”. Use a directory structure that organizes your content well and is easy for visitors to know where they're at on your site. Try using your directory structure to indicate the type of content found at that URL. Avoid having deep nesting of subdirectories like ".../dir1/dir2/dir3/dir4/dir5/dir6/page.html". Don’t use more that 3 root folders..

Make navigation of your site much easier:
The navigation of you website is important in helping you visitors quickly find the content they want. It can also help search engines understand what content the webmaster thinks is important. Create a naturally flowing hierarchy, use mostly text for navigation, use "breadcrumb" navigation, put an HTML sitemap page on your site, and use an XML Sitemap file and have a useful 404 page..

Write original and quality content (Copy Writing):
Creating compelling and useful content will likely influence your website more than any of the other factors discussed here. Users know good content when they see it and will likely want to direct other users to it. Write easy-to-read text Stay organized around the topic; create fresh, unique content primarily for your users, not search engines..

Write better anchor text:
Anchor text is the clickable text that users will see as a result of a link, and is placed within the anchor tag ..

The anchor text you use for a link should provide at least a basic idea of what the page linked to is about. Aim for short but descriptive text, usually a few words or a short phrase. Format links so they're easy to spot and also think about anchor text for internal links too..

Use heading tags appropriately:
Heading tags (not to be confused with the HTML tag or HTTP headers) are used to present structure on the page to users. There are six sizes of heading tags, beginning with h1, the most important, and ending with h6, the least important..

Use h1 for main headings, h2 for sub-heading tags where it makes sense. Too many heading tags on a page can make it hard for users to scan the page content and determine where one topic ends and another begins.

Optimize your use of images:
Images may seem like a straightforward component of your site, but you can optimize your use of them. All images can have a distinct filename and "alt" attribute, both of which you should take advantage of..

Use brief, but descriptive filenames and alt text. Filenames and alt text (for ASCII languages) are best when they're short, but descriptive. Provide alt text when using images as links. Store images in a directory of their own Use commonly supported file-types like JPEG, GIF, PNG, and BMP image formats. It's also a good idea to have the extension of your filename match with the file-type..

Make effective use of robots.txt:
A "robots.txt" file tells search engines whether they can access and therefore crawl parts of your site. This file, which must be named "robots.txt", is placed in the root directory of your site.